GTM Consulting
Go-to-Market Strategy for Startups:
Seed –> Series A –> Series B –>
only 3%
of Startups Exit
Successfully
– Harvard Business Review
90%
of Startups Fail
in 3-5 Years
– Forbes
57%
Fail to due to
Poor GTM
– CB Insights
GTM Consulting for Startups
Solidify the Right Approach
GTM Experience
Oak Tech GTM Consulting has 15+ years experience working with B2B Startups & Scaleups, specializing in Data & AI, SaaS, Cloud, ERP, and Professional Services, within SMB & Enterprise markets in NA, LATAM, EMEA, & APAC.
GTM Growth Plan
Every B2B Tech Startup is unique. We’ll work with you to understand your business goals and challenges, agree on metrics, targets, and deliverables, and then provide a GTM Growth Plan to drive measurable results.
GTM Services
> GTM Strategy & Execution
> ICP, UVP, USP Solidification
> Sales Process Improvement
> Global Market Expansion
> Marketing Optimization
> Paid & Organic Search
> Digital Advertising
> Fractional CRO / CMO
GTM Consulting Impact
Exponential Revenue Growth for B2B Tech Startups:
2X
Revenue Growth
> $20M to $40M ARR
> B2B Vendor
> SMB Market
3X
Revenue Growth
> $2.8M to $8.6M ARR
> B2B Vendor
> Enterprise Market
5X
Revenue Growth
> $500K to $2.5M ARR
> B2B Vendor
> SMB & Enterprise Market
GTM Consulting Methodology
Adjusting GTM Strategy Enables Continuous Growth
We partner with Startup & Scaleup CXO’s to build and implement custom GTM Growth Plans, tailored precisely to your business objectives. Using a data-driven approach, we’ll unlock your sales, marketing, and global expansion opportunity.
Continuous evaluation & adjustment of GTM strategy is critical in today’s markets. Regular GTM and Digital Marketing Strategy Audits will ensure a market leading position is achieved and maintained.
Using our proprietary process, competitive benchmarking and data analysis will secure premium product margins and revenue. Finally, global market expansion is unlocked through evaluating and maximizing strategic Partnership & Alliance opportunities.
GTM Strategy and Execution
The first step towards building a custom GTM Growth Plan, is a GTM Strategy Audit of your sales, marketing, technology, processes, and partnerships. During the audit process, we will also take a deep dive into the core attributes of your business to ensure a solid results are achieved:
1. Leveraging our deep understanding of market dynamics, we pinpoint your ideal customer profile (ICP), unique value proposition (UVP), and unique sales proposition (USP).
2. Competitive benchmarking and data analysis will enable us to secure premium product margins and revenue, while building towards a market leading position.
3. Utilizing these insights, we’ll refine sales and marketing processes to maximize the revenue opportunity of your serviceable obtainable market (SOM) within your total addressable market (TAM).
4. We complete the project by delivering your custom GTM Growth Plan, with essential tasks mapped out across short, medium, and long-term timelines, set to revenue goals and customer targets.
5. Ongoing GTM Growth Plan project management is available, as well as Fractional CRO services to help maximize your revenue opportunity.
Digital Marketing and Lead Generation
At the core of every successful B2B Startup, is a well tuned digital lead generation engine creating high quality MQLs. We’ll perform a digital marketing audit of your systems to optimize all digital marketing channels:
- Website (copy, speed, scoring)
- Digital Advertising (Google Ads, LinkedIn, FaceBook, etc.)
- PPC (pay-per-click)
- Paid & Organic Search
- SEO (search engine optimization)
- Email & Content Marketing
- CRM Data Optimization
During the assessment, we’ll also identify areas for cost savings and competitive differentiation, to ensure a market leading position is achieved and maintained. Fractional CMO services are also offered to provide ongoing digital marketing impact.
Global Market Expansion
When your B2B Startup is launching business into new channels and global markets, rely on us to empower and accelerate your expansion efforts.
Whether you seek to enable GSI’s for enterprise & professional services opportunity, Tech Distribution for SMBs & MSPs, Hyperscalers for co-sell, marketplace, & procurement, or Resellers for scale, contracts, & procurement, draw from our extensive experience scaling business through these channels.
We’re experienced implementing GTM Growth Plans for B2B products and services to reach millions of users across NA, LATAM, EMEA, and APAC regions, through a variety of partnerships and alliances. Trust us to guide your expansion efforts with precision and expertise.
Oak Tech GTM Testimonials
Go and Do Likewise
Solid Results!
“Adam is very creative and consistently found ways to move our business ahead. He could find the right go-to-market (GTM) strategy to hit the mark time-and-again. His skills are truly valuable for any company looking to establish solid business results.“
Tony Rummans
BitTitan, SVP Global Sales
Immediate Impact!
“Adam came in and made an immediate impact to our business. Through evaluating, implementing, and establishing improved processes, he has established a marketing foundation that will effectively serve Godlan for many years.”
Ed Lanko
Godlan, President
Exceeded Expectation!
“I brought Adam in to help scale our business development efforts. He met and exceeded all my expectations and grew the business 5X, not only in revenue, but in number of customers transacting. It was definitely a pleasure working with Adam.”
Geoff Rigsby
TD SYNNEX, Sr. Manager
Strategic Impact!
“One of the most organized and disciplined people I have ever had the pleasure of working with. Adam is highly capable at building relationships within large GSI’s, that yield meaningful account engagements and strategic impact. I would recommend him to anyone seeking to drive value from their strategic business partnerships.”
Osmar Olivo
Inrupt, VP of Product
Definitely Recommend!
“I had the pleasure of working closely with Adam in developing our partner program. He brought our partner program up to the highest notch with his astute observations on what it takes to make all parties succeed. He is very good at distilling complex problems into bite size solutions. I would definitely recommend Adam to anyone looking for a program/process/partner management expert.”
Vikram Sampige
StreamSets, Dir. Pro Services
Swiftly Gain Traction!
“Adam is an outcome-focused sales leader with exceptional prowess steering channels and orchestrating sales strategies to swiftly gain traction for early-stage startups. A consummate professional, his meticulous attention to detail and adept navigation of Fortune 500 companies consistently propelled the business forward. I wholeheartedly recommend him.”
Ashley Miller
Accenture, MD Innovation
About Oak Tech GTM Consulting
GTM Consulting for B2B Tech Startups
Oak Tech GTM Consulting provides go-to-market services for B2B Tech Startups and Scaleups, building custom GTM Growth Plans with proven strategies and tactics. Whether you are trying to solidify GTM strategy and execution, optimize digital marketing and lead generation, or seeking to scale business into new markets, we are your go-to partner.
Start Your GTM Growth Plan
The Oak Sleeps in the Acorn
Awaken new channels for market scale and business growth with Oak Tech GTM Consulting. Let’s discuss your business, goals and challenges, and get started on your GTM Growth Plan today.
